Evaluation of the Residential Facades in Tehran from the Neuro-Aesthetics Approach

Document Type : Original Research Article

Authors

1 Researcher in Architecture, School of Architecture & Environmental Design, Iran University of Science & Technology, Tehran, Iran.

2 Professor in Architecture, School of Architecture and Environmental Design, Iran University of Science and Technology, Tehran, Iran.

3 Associate Professor in Architecture, School of Architecture and Environmental Design, Iran University of Science and Technology, Tehran, Iran.

4 Associate Professor in Architecture, School of Architecture, California State University, California, United States of America.

Abstract

In recent years, the study of apartment buildings is important because of their growth in Iran. This issue has been neglected in contemporary architecture and landscape research. Previous studies show that one of the factors affecting the mood of apartment dwellers is aesthetic criteria. The purpose of this study is to redefine the aesthetic criteria in evaluating the residential facade of Tehran to improve the quality of experience of residents. To this end, in the first step, the aesthetics criteria of the facade were extracted from the literature on neuro-architectural research. In the second step, according to the mentioned criteria, the residents of the apartments were interviewed. This research is an applied study and its method is qualitative. Sixteen articles were content analyzed in a systematic review. Eleven physical criteria and 8 semantic criteria for the aesthetic of residential facades were extracted. Classification between criteria was done through open-ended interviews with 14 apartment residents in Tehran. Findings showed that among the physical and semantical criteria of the facade, “vegetation”, “color and materials”, and “surface of the openings” have a positive impact on the perception of the aesthetics of the facade. The results show that the residential facades of Tehran are at a low level in terms of semantic and symbolic aesthetic. At the same time, these facades are not acceptable in terms of emotional aesthetic and are only visually enhanced. 

Keywords


Amanpour, M., Tahbaz, M. & Karimi Fard, L. (2020) Evaluating the beauty of modern house facades with geometric proportions. Case study: Modern houses in Tehran. Geography & Regional Planning, 10(3-1), 121-146.
 Azemati, H., Jam, F., Ghorbani, M., Dehmer, M., Ebrahimpour, R., Ghanbaran, A. & Emmert-Streib, F. (2020). The Role of Symmetry in the Aesthetics of Residential Building Façades Using Cognitive Science Methods. Symmetry, 12(9), 1438. 
Allami, Z. (2020). Tehran’s vertical growth over the past 18 years. Taadol Newspaper, Retrieved 21 January 202o from: http://www.taadolnewspaper.ir/.
Baniasadi, A. & Salehi, K. (2019). Introduction on the Principles and Process of Construction and Validation of the Interview Protocol. Higher Education Letter, 12(46), 177-203.
Boskabadi, M., Afhami, R.. & Farbood, F. (2014). Neuroesthetics and its Challenges. Journal of Visual and Applied Arts, 6(12), 29-46. 
Chamilothori, K., Chinazzo, G., Rodrigues, J., Dan-Glauser, E. S., Wienold, J., & Andersen, M. (2019). Subjective and physiological responses to façade and sunlight pattern geometry in virtual reality. Building and Environment, 150, 144–155. 
Chatterjee, A. (2011). Neuroaesthetics: A Coming of Age Story. Journal of Cognitive Neuroscience, 23(1), 53–62. 
Chatterjee, A. & Vartanian, O. (2014). Neuroaesthetics. Trends in Cognitive Sciences, 18(7), 370–375. 
Chatterjee, A. & Vartanian, O. (2016). Neuroscience of aesthetics: Neuroscience of aesthetics. Annals of the New York Academy of Sciences, 1369(1), 172–194. 
Chiara, J. D. & Crosbie, M. J. (1995). Time-saver Standards for Building Types. New York: McGraw-Hill Pub.
Coburn, A., Vartanian, O. & Chatterjee, A. (2017). Buildings, Beauty, and the Brain: A Neuroscience of Architectural Experience. Journal of Cognitive Neuroscience, 29(9), 1521–1531.
Creswell, J.W. (2020). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (A. Kiamanesh, Trans.). Tehran: Jahad Daneshgahi.
Dietrich, U. (2020). Human perception and aesthetic of facades. In S. Hernández, P. Chias (Eds.), Eco-Architecture VIII: Harmonisation between Architecture and Nature (pp. 71–87). Southampton, UK: WIT Press.
Ghomeishi, M. (2021). Aesthetic preferences of laypersons and its relationship with the conceptual properties on building façade design. Journal of Asian Architecture and Building Engineering, 20(1), 12–28. 
Ghomeshi, M. & Jusan, M. M. (2013). Investigating Different Aesthetic Preferences Between Architects and Non-architects in Residential Façade Designs. Indoor and Built Environment, 22(6), 952–964. 
Gibson, J. J. (2014). The Ecological Approach to Visual Perception: Classic Edition. New York: Houghton Mifflin.
Grout, L. & Wang, D. (2017). Research methods in architecture (A. Eynifar, Trans.) Tehran: University of Tehran.
Grütter, J. (2019). Aesthetics in architecture (J. Pakzad & A. Homayoon, Trans.). Tehran: Beheshti University.
Golembiewski, J. A. (2012). Salutogenic design: The neurological basis of health-promoting environments. World Health Design: Architecture, Culture, Technology, 5(3), 62–69.
Hollander, J. B., Purdy, A., Wiley, A., Foster, V., Jacob, R. J. K., Taylor, H. A. & Brunyé, T. T. (2019). Seeing the city: Using eye-tracking technology to explore cognitive responses to the built environment. Journal of Urbanism: International Research on Placemaking and Urban Sustainability, 12(2), 156–171. 
Imamoglu, Ç. (2000). Complexity, preference and familiarity: Architecture and nonarchitecture Turkish students’ assessments of traditional and modern house facades. Journal of Environmental Psychology, 20(1), 5–16. 
Jam, F., Azemati, H., Ghanbaran, A. & Saleh Sedghpour, B. (2020). Identification and Classification of Architects’ Mental Patterns in Aesthetic Judgment of Residential Building Façade, Using the Q- Factor Analysis. Jouranl of Architectural Thought, 12(26), 97-115. 
Joseph, O. O., Adeboye, A. B., Ezema, I. C. & Opaluwa, E. (2020). Shapes And Aesthetic Perception: A Case Study Of University Of Lagos Senate Building Façade. International Journal of Scientific & Technology Research, 9(03), 5.
Karimi, S. & Nasr, A. (2014). The methods of analyzing interview data. Pajohesh, 4(1), 71-94.
Kholoosi, A., Behzadfar, M. & Mohammadi, M. (2014). Defining the Influential Criteria on Designing the Urban Façade with Emphasis on Aesthetical Signifiers. Journal of Sustaibable Architecture and Urban Design, 2(1 ), 27-41. 
Mohammadi, M. (2019). Redefining the Semantic Implications of Facades in Adaptation to Emotional Response of Observers Case Study: Shariati Street, Tehran. Journal of Architecture and Urban Planning, 11(21), 39-58.
Moher, D., Liberati, A., Tetzlaff, J., Altman, D. G. & Group, P. (2009). Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement. PLoS Medicine, 6(7), e1000097.
Mortazavi, M., Mehdizadeh Saradj, F. & Faizi, M. (2021). Attributes of Prevailing Styles of Residential Apartment Facades in Contemporary Tehran. Journal of Architecture and Urban Planning, 14(32), 49-66. 
Naghibi Rad, P., Shahroudi, A. A., Shabani, H., Ajami, S., & Lashgari, R. (2019). Encoding Pleasant and Unpleasant Expression of the Architectural Window Shapes: An ERP Study. Frontiers in Behavioral Neuroscience, 13, 186. 
Nasar, J. L. & Hong, X. (1999). Visual preferences in urban signscapes. Environment and Behavior, 31(5), 671–691.
Pakzad, J. (2003). Phenomenology of Residential Building Façade and the Evolution Process of its Expectations. HONAR-HA-YE-ZIBA, (14), 51-62.
Pakzad, J. & Saki, E. (2014). Aesthetic experience of the environment. HONAR-HA-YE-ZIBA, 19(3), 4-15.
Pollio, V. (1914). Vitruvius, the ten books on architecture. Cambridge: Harvard University Press.
Richárd R. (2019). Versengo vágyak. Agykutatás egyszeruen. Retrieved https://agykutatasegyszeruen.wordpress.com/2019/05/28/versengo-vagyak/.
Ruta, N., Mastandrea, S., Penacchio, O., Lamaddalena, S. & Bove, G. (2019). A comparison between preference judgments of curvature and sharpness in architectural façades. Architectural Science Review, 62(2), 171–181. 
Sarmad, Z., Bazargan, A. & Hejazi, A. (2019). Ravesh-ha-ye tahghigh dar o’lom-e raftari [Research Methods in Behavioral Sciences]. Tehran:Agah.
Shahcheraghi, A. (2009). A Analysing the Perception Process of Persian Garden’s Environment, According to the Echologic Psychological Theory. Hiviatshahr, 3(5), 71-84. 
Strauss, A. & Corbin, J. (2014). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory (B. Mohammadi, Trans.). Tehran: Institute for Humanities and Cultural Studies.
Thornhill, R. (2003). Darwinian aesthetics informs traditional aesthetics. In K. Grammer & E. Voland (Eds.), Evolutionary aesthetics (pp. 9–38). Berlin, Germany: Springer-Verlag. 
Wahdattalab, M., & Yaran, A. & Mohammadi Khoshbin, H. (2020). Evaluation of The Visual Preferences in the Residential Façades; Case study: Tabriz Twelve Historical Houses. ARMANSHAHR, 13(32), 175-187.
White, E. V. & Gatersleben, B. (2011). Greenery on residential buildings: Does it affect preferences and perceptions of beauty? Journal of Environmental Psychology, 31(1), 89–98. 
Yaran, A., Wahdattalab, M.  &  Mohammadi Khoshbin, H. (2019). The Aesthetic Preferences of Porosity in Façades with Traditional Architecture Pattern (Case Study: Tabriz Historical Houses). Journal of Iranian Architecture and Urbanism, 10(17), 61-77. 
Yi, Y. K. (2019). Building facade multi-objective optimization for daylight and aesthetical perception. Building and Environment, 156, 178–190. 
 Zeki, S. (2019). Beauty in Architecture: Not a Luxury ‐ Only a Necessity. Architectural Design, 89(5), 14–19.